Project Collaboration with Juliana Tchakarova | Illustration, Logo, Packaging Redesign
Primary Target Audience
Pediatric patients (from ages 4 to 10) at Toronto Sick Kids Hospital
Little brave hearts may be patients in a hospital for reasons both big and small, but exposure to the artificially lit hospital environment and it’s scary, boring, and mundane atmosphere doesn’t help. To promote a sense of wonder and fun, this project extends Kiju's product line to include a special edition series of juices to be distributed to pediatric patients.
Kiju's Mission
To produce the finest-tasting organic beverages that support the health and wellness of their consumers, the economic well-being of their grower-partners, and the sustainability of their environment.
Brand Values
Community
Conservation
Compassion
Courage
Discovery
Approachability
Enjoyment
Honesty
Growth
Health
Inspiration
Kindness
Introducing a new, fun, and playful
brand ambassador - Braveheart the Little Lion.
The new mascot can be found on the newly designed juice boxes that come in three different flavour profiles: Apple Jungle, Blueberry Ocean and Orange Safari. Each SKU features animal friends in enchanting, illustrated environments. The juice box is more than just a container; it’s an interactive surface that becomes a game of hide and seek to find Braveheart. All three backgrounds are designed as a continuous landscape from the ocean, to the jungle, ending in a safari.
